Burberry (brand)

Burberry Brand

Burberry is a global luxury brand specializing in production of ready-to-wear, fragrances, leather goods, household goods, and fashion accessories. The brand integrates top-notch technologies with the best craftsmanship to create luxury products for high-status and high-income consumers. Current Creative Director, Ricardo Tisci, has been the creative mind behind Burberry’s wonderful designs.

 

Ownership

Burberry is a Public Limited Liability Company that operates as a holding company with institutional ownership. The brand was reincorporated in 1955. Lindsell Train Limited, MFS investment Management Inc., Baillie Gifford & Co., and BlackRock Inc. are some of the highest shareholders of the company. Like many companies, there’s also insider ownership in the company.

 

History

In 1856, Thomas Burberry founded Burberry at the age of 21. The founder designed “Garbadine,” a Tielocken coat that became one of the most wanted pieces in 1879. As of 1965, one in five coats exported from Britain was a Burberry product. In 2016 Burberry became the first brand to make its design collections available for purchase immediately after its launch show.

 

Datasets

Personal Luxury Goods / Price dynamics

Useful Links

Burberry, Wikipedia

Burberry, Bloomberg