Fendi (brand)

Fendi Brand

Italian luxury fashion house, Fendi, is well known for its fur accessories and its production and marketing of exquisite leather goods. The company has a culture of offering its audience, who are predominantly women, with high-end fashion accessories. Fendi has continually raised the bar in the luxury fashion market under its Design Director, Kim Jones.



Fendi is a public company owned by LVMH, a French business conglomerate based in Paris. LVMH is the resulting product of the merger between Louis Vuitton and Moët Hennessy, forming Moët Hennessy Louis Vuitton. LVMH took over Fendi in 2001 and has provided financial support to help the brand grow and regain international relevance.



After Adele Casagrande and Edoardo Fendi formerly launched the fashion house in 1926, Fendi existed as family-owned business until 1999. Along the line, Fendi launched Palazzo, a new fragrance product, but pulled it off the market in early 2009. For a long time, the success story of Fendi is well attributed to Karl Lagerfeld, who became the fashion house's Creative Director in 1965.



Personal Luxury Goods / Price dynamics

Useful Links

Fendi, Wikipedia

Fendi, Bloomberg

LVMH, Bloomberg