Givenchy (brand)

Givenchy Brand

Givenchy is a French fashion brand, specializing in Haute-couture clothing, accessories and perfumes for men and women. Givenchy brand is anchored on customer satisfaction as the primary strategy to increase their market share. Givenchy’s dominance among the elites was well demonstrated when Meghan Markle famously picked its couture bridal gown for her royal wedding to Prince Harry.

 

Ownership

Givenchy is owned by the French luxury conglomerate LVMH. LVMH has been the owner of Givenchy since 1988. The company also owns Fendi, Louis Vuitton and other luxury fashion brands. Its competitors include Calvin Klein, Burberry and CHANEL. Bernard Arnault is the chairman and CEO of LVMH.

 

History

In 1952, French designer Hubert de Givenchy founded his namesake fashion house. Givenchy introduced itself to the luxury world when it launched its first collection, Les Separables, in the latter part of 1952. Although the brand began with many clothing designs for women, it later ventured into its own men’s clothing line, launching Givenchy Men in 1969.

 

Datasets

Personal Luxury Goods / Price dynamics

Useful Links

Givenchy, Wikipedia

Givenchy, Bloomberg

LVMH, Bloomberg