Gucci (brand)

Gucci Brand

Gucci is an Italian fashion house with a luxury product line that includes ready-to-wear, bags, footwear, and other fashion accessories. Gucci is well known for its opulent and extravagant designs, becoming the brand of choice amongst the wealthy and celebrities globally. The brand continues to dominate the red carpet under its creative designer, Alessandro Michele.


Gucci is now a public company owned by Kering, a French luxury group corporation. Kering also has other luxury brands such as Yves Saint Laurent, Balenciaga, and Bottega Venetta in its portfolio. Kering is overseen by François-Henri Pinault, the chairman and CEO. The company faces competition from LVMH, Hermes, and Richemont in the luxury industry.


Gucci was founded in 1921 by Guccio Gucci, a hotel attendant who was inspired by the extra-lavish lifestyle of wealthy travellers. Kering has been in control of the brand since 1999 with no involvement from the founding Gucci family, who lost control of the company in 1993 when the label was first sold to InvestCorp.


Personal Luxury Goods / Price dynamics

Useful Links

Gucci, Wikipedia

Kering, Bloomberg