Louis Vuitton (brand)

Louis Vuitton Brand

Louis Vuitton is one of the world’s most successful apparel brands, which is well recognized globally for its elegant and self-inventing design strategies. The brand is well-known for its repair strategies, which has helped it establish a stronger relationship with its customers. Its product linesinclude trunks, shoes, and leather fashion accessories, all decked with the LV monogram.

 

Ownership

LVMH, which also owns the Dior fashion brand, has been the owner of Louis Vuitton fashion house since 1988. The company’s popularity and strengths are rooted in its proven ability to ensure consistency in the quality of its products over the years. This has enabled it to compete favourably with other giants competitors like Kering.

 

History

Louis Vuitton founded Louis Vuitton’s Fashion House in 1854. The brand was pronounced the world’s most valuable luxury brand for seven consecutive years from 2006 to 2012. Louis Vuitton first incorporated leather into its production in 1945. Along the line, i adopted beige and brown stripes in its designs to overcome the issue of plagiarism it suffered for decades.

 

Datasets

Personal Luxury Goods / Price Dynamics

Useful Links

Louis Vuitton, Wikipedia

Louis Vuitton, Bloomberg

LVMH, Bloomberg