Versace (brand)

Versace Brand

Versace is a luxury fashion brand well-known for combining materials such as mesh, leathers, and metals in glaring colors for its products. The brand has established itself as one of the world’s leading fashion houses with powerful, trendy, and luxurious designs. Versace has famously designed several royal clothes for Princess Caroline of Monaco, and several other royals.

 

Ownership

Versace is owned as a subsidiary company under Michael Kors Holdings, which is now known as Capri Holdings. Capri owns both Jimmy Choo and Versace. Capri’s acquisition of Versace was completed in 2018 and Donatella Versace was retained as the Creative Designer.  Kering, Tory Burch, and LVMH are among Capri's main competitors.

 

History

Versace was founded in 1978 by Gianni Versace. The brand expanded its product lines to include jewelries, home furnishings, and  fashion accessories. For several years, the brand continued to be family-owned even after the death of the founder. While the brand went into a stern decline in 2002, Fabio Massimo was appointed as CEO in 2003 and he helped reorganize the brand.

 

Datasets

Personal Luxury Goods / Price dynamics

Useful Links

Versace, Wikipedia

Versace, Bloomberg

Capri Holdings, Bloomberg